Avant Modern Cuisine: A Journey Through Culinary Excellence

Bringing Global Flavors to the Table

The owners of Avant Modern Cuisine, two young Chinese chefs with a wealth of international experience, have created a restaurant that combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment customers step into Avant, they are immersed in a delightful journey through the modern and elegant branding identity, inspired by the owners' own travels.

The branding concept of Avant Modern Cuisine is centered around the owners' overseas experiences, offering diners unique memories of embarking on a journey. The menu itself is designed to resemble a passport, setting the stage for the culinary adventure that awaits. After enjoying their meal, customers are given a customized ticket that is designed based on the inspiration behind each dish and a memory from a specific city. This personalized touch adds an extra layer of connection and storytelling to the dining experience.

What sets Avant Modern Cuisine apart is its ability to transport customers to different destinations through its branding. The restaurant's branding project gained popularity during the COVID-19 pandemic when travel was halted. Through Avant's unique design, customers could still experience the joy of exploring new flavors and cultures without leaving their city.

The realization of Avant Modern Cuisine's branding was made possible through the use of Adobe Illustrator, ensuring the graphics remained in high-quality vector format. The final designs were delivered in RGB, CMYK, and Pantone colors, ensuring consistency across all media platforms.

Avant Modern Cuisine's design specifications were carefully considered to ensure versatility and adaptability. As a vector graphic, the design can be scaled up and down without any loss in quality, making it suitable for various applications. The final designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs.

Avant Modern Cuisine's success can be attributed to the collaborative efforts of Jiawei Wu and the design team. Their meticulous attention to detail and dedication to creating a unique dining experience have made Avant a renowned fine-dining destination in Shenzhen, China, and beyond.

Avant Modern Cuisine is not just a restaurant; it is an immersive experience that combines art, design, and gastronomy. By incorporating the owners' personal journeys into the branding, Avant creates a lasting impression on its customers, leaving them with unforgettable memories of their culinary voyage.

As Avant Modern Cuisine continues to captivate diners with its innovative approach to fine dining, it is no surprise that it has been recognized with the prestigious Bronze A' Design Award in 2022. This award celebrates Avant's outstanding creativity, resourcefulness, and commitment to enhancing the quality of life through art, science, design, and technology.